Sunday, July 28, 2013

An Example of EastEnders' Target Audience

Digital Spy's infamous xTonix poses this question:-

So why is it OK for other soaps like Corrie ED to spend millions on big stunts but not EE?
In a previous comment on the same thread, Brain of Britain (not) xTonix LOL'd (hyuck hyuck) that she didn't pay a licence fee. One assumes that either her parents pay it or the proprietors of the institution where she's incarcerated pay the same.

However, the answer is simple and lies in the licence fee.

Corrie and Emmerdale can pay whatever they want for sensationalist stunts because they receive the money from the corporations etc who sponsor them. Marks and Spencer sponsor Corrie. The money lavished on Corrie by Marks and Spencer comes from their sales. If you don't shop at M & S, your money isn't indirectly going into ITV's coffers to fund salaries/stunts for Coronation Street.

EastEnders, on the other hand, is funded entirely by the stealth tax known as the BBC Licence Fee. People who own a television pay for that privilege, and the licence fee goes directly into the BBC's bank account.

EastEnders is crap at the moment. I don't give a rat's arse what the paid apologists like dan2008 or the intolerant IceDragon1 expound or deficienti like the one mentioned above likes to say. Our money pays for EastEnders, and if, collectively, we're taking a risk by pushing a million quid into a slick stunt which may or may not work in getting bums on seats for the rest of the year and in which both actors participating walk away from the stunt (eventually), then it's fair for the public to say that that money may have been better spent.

Simples. Like xTonix.

Here you go, love ... this was just made for you ...



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