Friday, November 16, 2012

Some Andrex for Ms Newman Please

And, no, I don't mean the puppy. I mean the poop-rag. This:-

Emmerdale thumped EastEnders by a margin of two million viewers in last night's soap ratings.

Thursday's hour-long edition of the rural serial, focusing on the popular love triangle between Cameron, Chas and Debbie, attracted 7.05m (31.7%) at 7pm and 120,000 an hour later.

EastEnders could only muster 5.05m (21.8%) despite the high-profile nature of Christian and Syed's departure episode, shedding 2m week-on-week and the lowest figure for the BBC serial in recent memory.

When the two shows went head-to-head between 7.30pm and 8pm, Emmerdale unprecedentedly retained its entire audience, never dropping below 7m.

Emmerdale, which has been on fine form since its special 40th anniversary week, has never beaten EastEnders by a bigger margin - when the they clashed in July earlier this year, Emmerdale only came out on top by a tiny amount.

However, BBC Three's 10.30pm repeat took 721k (6.5%), and many more will have caught up using Sky+ and BBC iPlayer.

Coronation Street's one-off Thursday outing, an amusing visit to Weatherfield which saw Steve McDonald lock love rival Rob in the back of his own lorry, topped the night with 8.07m (33.1%) at 8pm and 262k on ITV1 +1.
 For all the brave, positive spin she put on her DS interview - she would, wouldn't she? - this is the true state of the SS EastEnders. Five million viewers in the middle of the autumn with the build-up to Christmas.

Either she's feeding us a diet of the worst sort of garbage, that a mediocre Christmas theme (the interminable Brannings) would look brilliant to us, or the show is lost. Probably a bit of both.

Ms Newman was appointed by John Yorke, and she's continuing the downward spiral of practices begun by Louise Berridge ten years ago. But John Yorke is no more and her new boss might have other ideas about how to rescue and revitalise what's supposed to be the BBC's flagship programme.

And Ms Newman might be available for work elsewhere if this diminishment in viewers continues.

3 comments:

  1. Ms Thing needs to up her game or get the fuck out.

    The fact that a couple who once managed to garner a huge and fierce fanbase, and whose original storyline was peaking at over 12 million viewers at one point, can make their exit from the show and only FIVE MILLION people give enough of a fuck to tune in speaks volumes.

    Hopefully this will be a huge kick up the arse for the idiots in charge and give the show the long overdue shake-up they need.

    ReplyDelete
  2. That pillock dan2008 is frantic on DigitalSpy trying to make excuses for the low ratings. A turd of an episode deserves shit ratings. I'm sure the 2 million viewers who didn't tune into Chryed's last episode caught up on IPlayer or watched the BBC3 repeat. Of course they did Dan.

    The quality across the board at present is risable and the ratings have begun to reflect that. Why would anyone tune in to see the climax of a dull storyline involving two of the most boring characters? I'd have bet my house on Chryed walking off into the sunset together. Lazy, predictable and uneventful.

    ReplyDelete
    Replies
    1. They could broadcast a dogshit with flies swarming around it for half an hour and dan2008 would just claim it was EE being avant garde for a change and rate it a 10/10 episode.

      Delete